Spring 2020 Start Smart Class for Entrepreneurs [Virtual]
Meets for 9 classes, Monday & Thursday Evenings, May 18 – June 18
5:30 to 8:30 p.m.
Start Smart is a hands-on class for entrepreneurs who are serious about launching a startup. CEOs, successful entrepreneurs, and others who’ve seen and done it all before are invited guest speakers and an integral component of the learning experience! The class is highly recommended for concept, pre-funded, and startup stage Founders who need to define and/or refine their company’s target market, product positioning, business model, and go to market strategy. The class is presented in partnership with MIT Enterprise Forum Cambridge.
The class runs for 4 weeks (9 classes) and is held Monday & Thursday evenings from 5:30 PM EST – 8:30 PM EST. Entrepreneurs must sign up for all classes to reap the full benefit of the class.
Classes are focused on the steps required to prep a solid understanding of your target market so you can launch and grow your science/technology company successfully.
- Learn What it REALLY Takes. Get insights on how to prep your startup rapid growth. Define and/or refine your company’s target market, product positioning, business model and go to market strategy
- Build a Lifetime CEO Network. The other students in the class are a natural source of an in-the-trenches peer-group + we connect students and instructors via slack to continue the conversations beyond class
- Expert & Peer Feedback. Bring exercises you have completed to class, discuss your results and receive expert and peer feedback on how to make improvements
- Create and/or Refine Your Pitch. Your pitch will be suitable for potential investors, clients, recruits and partners
Questions about the class? Feel free to send us an email.
Class 1 – Monday, May 18, 2020, from 5:30 – 8:30 pm
Class 2 – Thursday, May 21, 2020, from 5:30 – 8:30 pm
Class 3 – Thursday, May 28, 2020, from 5:30 – 8:30 pm
Class 4 – Monday, June 1, 2020, from 5:30 – 8:30 pm
Class 5 – Thursday, June 4, 2020, from 5:30 – 8:30 pm
Class 6 – Monday, June 8, 2020, from 5:30 – 8:30 pm
Class 7 – Thursday, June 11, 2020, from 5:30 – 8:30 pm
Class 8 – Monday, June 15, 2020 from 5:30 – 8:30 pm
Class 9 – Thursday, June 18, 2020, from 5:30 – 8:30 pm
All classes will be virtual!
Class 1: Who is Your Customer?
Monday, May 18, 2020, from 5:30 – 8:30 pm
Class entrepreneurs will learn about company purpose and mantra, selecting a beachhead market, defining an end-user profile, and estimating a total addressable market.
Speaker: Mike Grandinetti, CMO/Chief Strategy Exec, Innovation & Entrepreneurship
Class 2: What is Your Value Proposition & Competitive Position?
Thursday, May 21, 2020, from 5:30 – 8:30 pm
Class entrepreneurs will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.
***No Class on Monday, May 25 – Memorial Day***
Class 3: Legal Issues for Startups
Thursday, May 28, 2020, from 5:30 – 8:30 pm
What does an Entrepreneur need to know about startup legal issues in the areas of employment, intellectual property, and financing?
Class 4: How Will Your New Venture Make Money?
Monday, June 1, 2020, from 5:30 – 8:30 pm
Class entrepreneurs will consider their business model and its alignment with target market buying behavior.
Class 5: Determining Your Go to Market Strategy
Thursday, June 4, 2020, from 5:30 – 8:30 pm
Class entrepreneurs will consider how their target market customers will acquire their products/services.
- Speaker: David McFarlane, President, TCH Services
Class 6: How do you Design & Build Your Product/Service?
Monday, June 8, 2020, from 5:30 – 8:30 pm
Class Entrepreneurs will consider all key assumptions underlying their business model / go to market strategy in defining a minimum viable product with which to test market acceptance/preference.
- Speaker: Barbara Finer, COO/CMO for Growth-oriented Tech Companies
Class 7: The Art of Pitching (Investors, Partners, and Customers)
Thursday, June 11, 2020, from 5:30 – 8:30 pm
A good company pitch can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees
Class 8: The Art of Raising Capital
Monday, June 15, 2020, from 5:30 – 8:30 pm
It is possible to build a business without capital, but it may be much easier with it. This session will examine techniques for successfully raising capital from a variety of sources.
Class 9: Practice Pitch Presentations
Thursday, June 18, 2020, from 5:30 – 8:30 pm
CEOs must demonstrate the ability to present the essentials of their ventures concisely and in a manner that showcases their results. Each student will have five minutes to present their company pitch deck. Each presentation will be followed by feedback from the class and other invited MIT Enterprise Forum guests.
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